The goal of this project was to rebrand a existing company, which involved creating a new identity system, a stationary suite, and a brand book with real-world mockup examples of where the design would be found.
Research
For this project, I am extending Crayola’s brand with an educational packaging solution that inspires creativity and learning. The design features a coloring book that teaches children about flag colors worldwide, accompanied by Crayola crayons, colored pencils, and a colorable world map. This interactive packaging blends instruction and creativity, fostering global awareness through hands-on engagement.
Typography
Color Palette
Crayola - Bold
Montserrat - Medium
Mindset
Sketches
Thumbnail Sketches
Dieline
Coloring Book Design
3D Packaging Design