The goal of this project was to develop a complete brand identity for a professional local dog groomer based on the East End of Long Island, New York. The brand was designed to capture the client’s love for the beach while reflecting the playful energy and happiness expressed through a dog wagging its tail. Through a clean and approachable visual system, the identity blends coastal aesthetics with a sense of warmth, movement, and joy.
Logo
The original logo concept was designed as an elegant horizontal wordmark that remains clean, readable, and visually balanced. The typography was carefully selected to introduce a sense of movement, particularly within the letter “T,” which subtly resembles the motion of a dog’s tail. This detail helps reinforce the playful and joyful personality of the brand while maintaining a refined aesthetic.
This alternative logo concept was created in a vertical format to provide greater flexibility across different brand applications. The layout is ideal for printed materials, packaging, and digital platforms, while also functioning effectively as a social media profile image.
Mood Board
Typography
Color Palette
Warbler Deck - Regular
Avenir - Light
Avenir - Light
Mockups
