The goal of this project was to rebrand a existing company, which involved creating a new identity system, a stationary suite, and a brand book with real-world mockup examples of where the design would be found.
Previous Logo
The original logo is clean and aesthetic, but the fine lines can get lost when printed—especially in gold—on white silk fabric, as seen on their current website.
New Logo
The new logo is bright and eye-catching. The “Z” gives a smooth, calming sensation, evoking sleep and relaxation. The lavender color is soothing, and the stars symbolize night and rest.
Process Work
Research
Silk originated in ancient China over 5,000 years ago, valued for its luxurious texture and breathability. Traditionally associated with royalty, it became a symbol of elegance and comfort. At Zilk Sleep, they combine this rich history with modern innovation. Their silver-infused silk maintains the softness and temperature-regulating properties of traditional silk, while offering antimicrobial benefits for a cleaner, healthier sleep experience.
Typography
Color Palette
Montserrat - Bold
Montserrat - Medium
Customer Persona
Name: David Martinez
Age: 35
Occupation: Nurse
Location: New York City
Income: $85,000
Marital Status: Single
Background: David is a dedicated nurse who often works long hours in a challenging healthcare environment. He prioritizes his health and well-being, seeking products that can help him unwind and achieve quality rest after demanding shifts.
Name: Sarah Johnson
Age: 28
Occupation: Interior Designer
Location: Austin, Texas
Income: $70,000
Marital Status: Married with a 1 year old son
Background: Interior designer who prioritizes aesthetics and quality in her home decor. She often collaborates with her partner on creating a cozy living space.
Print Components
Digital Components
Environmental Components
