The goal of this project was to rebrand a existing company, which involved creating a new identity system, a stationary suite, and a brand book with real-world mockup examples of where the design would be found.
Previous Logo
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New Logo
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Process Work
Research
Silk originated in ancient China over 5,000 years ago, valued for its luxurious texture and breathability. Traditionally associated with royalty, it became a symbol of elegance and comfort. At Zilk Sleep, they combine this rich history with modern innovation. Their silver-infused silk maintains the softness and temperature-regulating properties of traditional silk, while offering antimicrobial benefits for a cleaner, healthier sleep experience.
Typography
Color Palette
Montserrat Bold
Montserrat Medium
Customer Persona
Name: David Martinez
Age: 35
Occupation: Nurse
Location: New York City
Income: $85,000
Marital Status: Single
Background: David is a dedicated nurse who often works long hours in a challenging healthcare environment. He prioritizes his health and well-being, seeking products that can help him unwind and achieve quality rest after demanding shifts.
Name: Sarah Johnson
Age: 28
Occupation: Interior Designer
Location: Austin, Texas
Income: $70,000
Marital Status: Married with a 1 year old son
Background: Interior designer who prioritizes aesthetics and quality in her home decor. She often collaborates with her partner on creating a cozy living space.
Print Components
Digital Components
Environmental Components
